by Mary Janson | Feb 25, 2020 | Social Media in General
Confused about what to share on Social Media? Personal? Business? It can be overwhelming at times to figure it all out. Here is an excellent article to guide you on what you should and shouldn’t post to your Social Media channels. Shout out to YOAST for this...
by Mary Janson | Feb 15, 2019 | Digital Marketing, Google Analytics, Search Engine Optimization, Social Media in General
Ever wonder how Google, Bing, etc figures out who gets listed in search results? Most people don’t realize that the algorithms that the Search Engines use are more and more reliant on “readability”, not keywords. And as “voice search”...
by Mary Janson | Nov 27, 2018 | Digital Marketing
UTM Tracking Codes can certainly be confusing, but they are the best way to track your digital marketing efforts. For digital advertisers, they can give very detailed reporting. It allows you, the advertiser, to track your incoming traffic so you know exactly where...
by Mary Janson | Nov 21, 2018 | LinkedIn
LinkedIn is again moving forward by working with the Hootsuite Platform to make sharing videos and direct messaging easier. Bravo. Hootsuite and LinkedIn working together
by Mary Janson | Oct 12, 2018 | Digital Marketing
Are you managing email marketing for your company? Being able to measure results from your emails can be tricky. This is a great article that shows what CMO’s are looking for in their minds of a successful email program. Credit to Marketo for this article....
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