UTM Tracking Codes can certainly be confusing, but they are the best way to track your digital marketing efforts. For digital advertisers, they can give very detailed reporting. It allows you, the advertiser, to track your incoming traffic so you know exactly where the traffic is coming from, so you can evaluate what campaigns work and which ones don’t. Shout out to Forbes for this in depth article.

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UTM Tracking Codes and why you need them