UTM Tracking Codes and why they are important

by | Nov 27, 2018 | Digital Marketing

UTM Tracking Codes can certainly be confusing, but they are the best way to track your digital marketing efforts. For digital advertisers, they can give very detailed reporting. It allows you, the advertiser, to track your incoming traffic so you know exactly where...

Keywords and SEO – Who Knew?

by | Oct 9, 2018 | Search Engine Optimization

I found this article to be very compelling. Things we have always assumed about Google and how to be ranked definitely don’t apply anymore! Especially noteworthy is the use of keywords in your content. Google’s algorithms are constantly changing, and as...