I found this article to be very compelling. Things we have always assumed about Google and how to be ranked definitely don’t apply anymore! Especially noteworthy is the use of keywords in your content. Google’s algorithms are constantly changing, and as social media managers, we need to keep up with them, understand them, and implement them to give our clients the best possible SEO results.

https://www.targetmarketingmag.com/post/4-seo-best-practices-of-the-past-that-no-longer-apply-2/#.W6-Sv2Tmhc0.linkedin

Kudos to Target Marketing Mag for this article.