UTM Tracking Codes and why they are important

UTM Tracking Codes can certainly be confusing, but they are the best way to track your digital marketing efforts. For digital advertisers, they can give very detailed reporting. It allows you, the advertiser, to track your incoming traffic so you know exactly where...

The Case for Email Marketing

Are you managing email marketing for your company? Being able to measure results from your emails can be tricky. This is a great article that shows what CMO’s are looking for in their minds of a successful email program. Credit to Marketo for this article....