The Case for Email Marketing

Are you managing email marketing for your company? Being able to measure results from your emails can be tricky. This is a great article that shows what CMO’s are looking for in their minds of a successful email program. Credit to Marketo for this article.

https://blog.marketo.com/2018/08/the-case-for-email-marketing-metrics-top-5-best-practices.html?utm_source=marketo&utm_medium=email&utm_campaign=na&mkt_tok=eyJpIjoiTWpJNU5HVmxZalk1TnprNCIsInQiOiJCbUQwS0dnNStjWHFwOWh2aXZLa2praTdiMEJMUjVKUEVVMWhaWmJETXRKZjA0MlMrWWcyVENOdmhqajhmRFFSUkdRMmpJV1BZM1kxSkxwbkZSZ0F2V3hyaTF0blZiT0p3VTl0c3hIVGNcLzhSKzF6elA4KzVcL2lEN1wvQ1YzeExRVCJ9